Keeping customers informed with email notifications

Customer notifications are email messages that customers automatically receive from the Online Store. Here are just some occasions notifications are sent:

  • They have successfully placed an order
  • You have changed their order status
  • Digital files they bought are ready to be downloaded

Managing customer email notifications

You can manage customer email notifications on your dashboard. Go to Settings > Mail. Here you can customize:

  • Which customer notifications you want to send and which ones you want to disable
  • Set the store name and email address that customers will see when they receive emails from your store
  • Improve your branding with a logo
  • Edit email notification templates
  • Remind customers about their favorite products
  • Request feedback
  • Appreciate recurring business and customer loyalty
  • Encourage customers to place new orders and remind them about your store by sending customers discount coupons


Enabling and disabling customer notifications

By default, all customer email notifications are enabled in the store. You can see and manage these notification options in your store admin, go to Settings > Mail and navigate to the Customer notifications section.

You can choose what emails you want to send to customers and disable those you don’t need. For example, if you frequently change order statuses in the control panel and don’t want the customers to see numerous updates, you can disable Order status changed notifications and enable only the Order shipped notification.

To enable or disable customer notifications:

  1. From your dashboard, go to Settings > Mail.
  2. Navigate to the Customer notifications section.
  3. Click on the toggle on the right to enable or disable notifications to your customers. Note that you can customize each template to your needs by clicking Edit next to each message:


You can change customer notifications at any time.


Changing the "From" email address and store name

You can specify what email address customers will see as “from” address when they receive notifications from your store.

To change the “from” email address and store name for your customer notifications:

  1. From your dashboard, go to Settings > Mail.
  2. Scroll down to the Mail settings section and click Change.

  3. Edit the Send customer notifications from the area: In the From name field enter the store name that you want customers to see when they receive your emails. In the Store email field, enter the email address you want customers to see as the “from” address.
  4. Save changes.

The store name and its email address will show as the “from” address for new email notifications sent from your store.

Editing customer email templates

Default customer email notification templates were designed to work well for different businesses and niches. If your business doesn’t have any specific needs, the default templates should work just fine for you.

You can edit each template. You can brand the email templates so that they contain your business colors. You can also offer discount coupons or add custom messages informing customers about new products in your store. Learn how to customize customer email notifications.

Other helpful articles

Customizing emails sent to Online Store customers

Requesting marketing consent from customers

Creating customer groups

Enabling your customers to add a tip (gratuity)

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