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Essential and non-essential cookies

Cookies are small data files that are sent from a website’s server to your web browser, from where they are stored on your device. Their purpose can vary, but they’re often used to: 

  • Help customize a website
  • Help a visitor navigate through a website
  • Improve user experience
  • Store a visitor’s preferences and login information

Cookies can be both an essential or a non-essential part of your site, depending on your needs.

Essential cookies

Essential cookies are automatically placed on your computer or device when you access a website or take certain actions on a website. These cookies are used only to transmit the data online and are strictly necessary to make a website operational. Examples of essential cookies include:

  • Session cookies that keep users logged in as they navigate the website
  • Persistent cookies that save customized preferences for the users
  • Cookies that keep a shopping basket saved during the checkout process

Non-essential cookies

These are all the other kinds of cookies that do not fall under the definition of essential cookies. Non-essential cookies and other technologies are only placed on the user’s device if the user has given consent to do so. Examples of non-essential cookies include:

  • Cookies left by analytics tools such as Google Analytics
  • Advertising trackers such as Facebook Pixel
  • Cookies left by any third-party widgets or embedded content

Certain data privacy legislation such as General Data Protection Legislation (GDPR) may require you as a website owner to inform your visitors of cookies and ask for visitors’ consent to use them. 

With Sitebuilder+, you have two options for asking for visitor’s consent to cookies on your site: 

Both of the options are free for all our users. 


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