Why you need a publish path for SEO
Publish path makes your URL more SEO-friendly. If your page title is Charlottetown Summer Events and Attractions, you can choose to create a publish path /charlottetown-events
URL length is an important search engine optimization (SEO) factor. There is a strong connection between a shorter URL length and higher SEO rankings. Google has been making efforts to shorten or even hide the display of URLs in the browser. A very long URL can look suspicious and discourage people from clicking it.
Publish paths can also be used to label pages in multiple languages.
Entering your publish path
To enter the published path, follow these steps:
- Go to the Pages menu in the top-left corner of the Sitebuilder.
- Click on the cog Settings icon to enter the Page settings area:
- Scroll down to the SEO Settings area and locate the Publish path field.
- Enter the publish path for the page as you want it to appear in the URL.
- Click Submit.
- To make your changes live, click the Publish button.
Customizing the publish path
When you first enter the publish path, it's created as /publish---path (example) by default. You may want to change this. Simply enter the new publish path text in the field, removing extra dashes, and click Submit, then Publish.
Language-specific public paths
When creating a multi-language website, you may wish to customize your publish paths so that they reflect your website structure. For example, to group all French-language pages, you can enter public paths as follows:
/fr/home
/fr/about
To learn more about creating multi-language navigation, visit this tutorial.
Other helpful articles
Adding SEO-friendly page titles
SEO settings of your Online Store
Optimizing page settings for SEO
Using metadata to improve your SEO
Building your website with SEO in mind