Adding a publish path for SEO

Why you need a publish path for SEO

Publish path makes your URL more SEO-friendly. If your page title is Charlottetown Summer Events and Attractions, you can choose to create a publish path /charlottetown-events

URL length is an important search engine optimization (SEO) factor. There is a strong connection between a shorter URL length and higher SEO rankings. Google has been making efforts to shorten or even hide the display of URLs in the browser. A very long URL can look suspicious and discourage people from clicking it.

Publish paths can also be used to label pages in multiple languages.


Entering your publish path

To enter the published path, follow these steps:

  1. Go to the Pages menu in the top-left corner of the Sitebuilder.
  2. Click on the cog Settings icon to enter the Page settings area:


  3. Scroll down to the SEO Settings area and locate the Publish path field.


  1. Enter the publish path for the page as you want it to appear in the URL.

  2. Click Submit.

  3. To make your changes live, click the Publish button.

Customizing the publish path

When you first enter the publish path, it's created as /publish---path (example) by default. You may want to change this. Simply enter the new publish path text in the field, removing extra dashes, and click Submit, then Publish.


Language-specific public paths

When creating a multi-language website, you may wish to customize your publish paths so that they reflect your website structure. For example, to group all French-language pages, you can enter public paths as follows:



To learn more about creating multi-language navigation, visit this tutorial.


Other helpful articles

Adding SEO-friendly page titles

SEO settings of your Online Store

Optimizing page settings for SEO

Using metadata to improve your SEO

Building your website with SEO in mind


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