Increasing traffic with a Traffic Builder

Yola Traffic Builder is the SEO tool built into the Yola Gold hosting package. 

Traffic is the life-blood of any successful website. Whether you're just starting your business, have a thriving online store, or are building your online presence for the first time, the reason for building a website is the same: to attract visitors and interact with them in a meaningful way.

As you take your business online, we want to help you optimize your website and help you get found through search engines like Google, Bing, and Yahoo. Using a combination of reporting and proactive scanning, Traffic Builder will give you the tools to help you manage your search engine optimization (SEO) and take charge of your search engine strategy.

SEO is the name given to the various methods you can employ to improve your website's visibility online. This includes: adding keywords to your site, using Google Adwords, linking to other sites and leveraging social media.  

Traffic Builder focuses on your site's search engine performance and covers ranking, keyword traffic, and continual scans to ensure optimal performance. 


What features Traffic Builder offers?

  • An easy-to-use site scan built directly into the Yola Sitebuilder. The scan quickly identifies errors, warnings, and optimizations. The generated report provides targeted advice for improving your site’s search engine ranking.
  • The site scan also includes a detailed breakdown of your current keyword usage, allowing you to identify which keywords you use frequently and which ones are missing from your site.  Included in this is advice as to where in your site important keywords are most effectively used. Our smart scoring system also warns when keywords are in danger of being overused.
  • A detailed keyword breakdown provides current traffic volume for each of your keywords, letting you know which terms are being searched for frequently and which ones are hardly used.
  • The Traffic Builder dashboard includes continuous, automatic monitoring of your site's current search engine ranking for specific keywords relevant to your site. Rankings are tracked and displayed for the three major search engines: Google, Yahoo, and Bing. Your month-to-month progress is tracked to show you how your ranking has changed.


Do I have to pay for advertising if I use Traffic Builder? 

No. Traffic Builder focuses on organic search. When a user types in a keyword or phrase in the search box, they are presented with both paid and organic results. Organic search results are generally found beneath paid search results and are organized by relevance. Relevance is based on linkage data, trust-related data, and page content. 

Paid search results will often be overlooked in favor of the natural or organic search results, as users feel that these results are a more accurate reflection of what they might want, as they are generated by popularity and common usage. 

Will Traffic Builder take my site on top of the search engine results?

While we'd love to guarantee search engine success, it is not possible to do this. Search engine algorithms are constantly changed, and this means that your SEO strategy is a constant work in progress. This means you need to take time to update your site regularly and ensure that your keywords are relevant. 

Traffic Builder provides you with an easy way to manage your site's performance, by focusing on important aspects of SEO and giving you easy-to-understand feedback about how to resolve problems. 

What does Traffic Builder actually do?

Traffic Builder allows you to scan your website in real-time. The scan offers an insight into what aspects of your site are considered important by the search engines. You can run a scan and any problem areas are identified. Examples of this include broken links, lack of a custom domain and, empty H1 tags.

You can rectify each error individually and run another scan. The site scan is user-initiated (i.e. it is not automated) and can be run at any time. Traffic Builder's primary focus is on-site content compliance and site keyword density.

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