Improving content SEO with Traffic Builder

The Traffic Builder scans your content for potential issues that can prevent search engines from indexing your site properly and show it in search results. Here are the scans performed by the Traffic Builder.

Keyword density scan

Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of SEO keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.
Traffic Builder scans the following for keyword density:
  • Page title (this can be added/edited in the Page Properties area in SB)
  • Body content 
  • Description tags

H1 tags scan

An H1 tag is an HTML tag used to symbolize the heading of a page or a section on a page. As search engines crawl websites, they rate the importance of content based on the HTML tags they are under. This is important for SEO as search engines pay special attention to these tags because they denote the importance of that text in a web page. Traffic Builder scans for H1 tags and pages without tags are highlighted.

Broken links scan

Search engines notice broken links and penalize sites that contain them, reducing the chances of getting the desired SEO results. Traffic Builder displays the number and names of broken links.

Load time scan

Search engines can penalize a website that takes too long to load. Things like large images or scripts might affect a website's overall load time. Traffic Builder scans for images larger than 1MB and highlights them. The total size of all images combined on each page will be displayed. 

Note: You may need to upgrade to access the Traffic Builder.

Site content

This scan can suggest ways to ensure that your content is ranking well in search results. Here's what is scanned:

Page titles: Page titles are important as they help search engines understand what a page is primarily about. Selecting short but relevant page titles can help improve the search rank of your page.

  • Traffic Builder highlights the pages that do not have titles.
  • It will check whether the existing titles are under 66 characters.

Meta descriptions: A meta description is a short summary of the content of a webpage. It should accurately describe the content of a website and will be shown as part of the search results for some search engines.

  • Traffic Builder scans the site to determine whether the description is compliant and fewer than 155 characters. 

Page Name Special Character: This checks whether your page names include any special characters such as % ! @.

Page Headings: Scans your page headings to ensure they're SEO-compliant.

Content length: Search engines look at the amount of content on a page to determine if there is enough information to be considered useful to a visitor. In general, 300 characters or more is considered sufficient.

  • Traffic Builder will check whether the minimum amount of content on a page is 300 characters.

Missing images:  Search engines notice broken image links and penalize sites that contain them. Make sure all the images you reference exist. Edit the images in Sitebuilder to fix the error, or, if the image no longer exists, remove it from your site.

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