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Creating search engine friendly content

Written content is what search engines can see on a website. If you want the search engines to like your site and send you visitors, your site has to have a good deal of written content.

Keeping pages topic-focused

When you begin developing a page for your website consider the page's main focus and take a look at your list of keywords. What keywords best describe what's on that page?

There are some areas of a web page that are important and will "call out" to the search engines what the main topic of the page is. A good plan when creating a page is to keep it topic-focused by integrating your keywords into different places such as the:

  • Page title
  • Description
  • Keywords
  • Headers
  • Special formatting such as bolding or italicizing
  • Throughout the written content
  • Text links

Writing a title, description, and keyword tags

Each meta tag such as title, description, and keywords, can be added to each page individually by clicking Pages > Settings > SEO.

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The area labeled Title tag is where you put your page title. Your page title tag should include the main keyword or concept of your page, your business or website name and, if relevant, your location and should be under 70 characters long.


Here's a basic example.


The area labeled Meta description is where you put your description tag. Your description tag should include the main keywords for the page, the name of your company, and, if relevant, the location. It should be under 200 characters long and should entice visitors to click through to your site.

Here's a basic example.

ABC Jewel Company provides customers in and around My Town, Texas with the finest yellow and white gold jewelry imported directly from Italy. Stop in today!

The area labeled Meta keywords is where you will put the main keywords for the page. Don't stuff keywords, only list keywords that apply to the content of the page.

Here is an example.

fine gold jewelry, gold jewelry, white gold jewelry, ABC Jewel Company, My Town Texas, TX

Page-Seo-4.pngIncorporating keywords into content

When you create page content, the keywords should blend in naturally. Don't overdo the usage of keywords, or the search engines will ignore the pages. Internet content should be easy for the reader to scan or read through. You can create this effect with:

  • Short paragraphs.
  • Logical page breaks utilizing headings and subheadings.
  • Bullet-pointed and numbered lists.
  • Bolding or italicizing (more useful for search engine optimization than optimum readership; don't overdo it).
  • Creating keyword-rich text links.

Here is a short example using ABC Jewel Company's webpage about fine gold jewelry. Note where the keyword "fine gold jewelry" is used.

Experience Fine Gold Jewelry

Gold jewelry never goes out of style, and for good reason. Fine gold jewelry has adorned the bodies of royalty to everyday people for centuries. Buying gold jewelry can be a rich experience. Are you looking for the kind that you don't find at the local jewelry store? ABC Jewel Company specializes in the kind of premium gold that marks a special occasion for life.

What to keep in mind when purchasing fine gold jewelry:

  • What type of wear and tear will the jewelry be facing?
  • Does the wearer have a preference between white and yellow gold?
  • What is your price range?

Learn more about the various specifics of fine gold jewelry here on our site. We're passionate about gold and want to share that passion with you.


You can also try one of these third-party keyword density checkers to make sure that your text doesn't contain too many (or too few) keywords. The right keyword density ensures optimal performance in search results:

Keyword Density Checker by SEO Review Tools

Online Keyword Density Tool by Small SEO Tools 

Keyword Density Checker by Copywritely

Creating search engine-friendly hyperlinks

Search engines follow text links through a site and they also note what text is used. Putting your keyword into a text link further enhances the relevance of the keyword on your page. To create a keyword-rich text link in Yola:

  1. Highlight the words you want to be the link.
  2. Click the Link icon.

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  3. Choose Open a web address as a click action and add the link in the field below.
  4. Click Save.

    For more details on how to create links, visit  Adding links. Also, read Customizing your page SEO settings for more details and examples. 
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