Your Page Settings can be optimized to improve your website's visibility in search engines. Search engine optimization (SEO) of your Page Settings helps search engines understand what your page is about, so it can be displayed in response to someone's search query. The more relevant the content is to the query, the higher your page will be displayed on search engine result pages (SERPs).
What is SEO
Search engine optimization (SEO) is the practice of improving search engine ranking by adding content and other information that search engines prioritize when responding to search queries. This helps generate "organic" or unpaid traffic from search engines. The more consistent effort you put into SEO, the better your website ranks in search results.
Adding SEO details
You can add a search-engine-friendly title, description, and tags to each page of your website. To do this, follow these steps:
1. Navigate to the Pages... menu:
Choose the page of which you would like to edit the details and click on the "gear" Settings icon.
2. Enter the following details:
Adding SEO-friendly page title
Your page title is very important for search engine optimization. Here are the main reasons:
- The page title is shown in the search results. This is what users see even before visiting your website.
- The page title tells search engines what the page is about.
- The title is also used as the title of a page or post when shared on social media. For example, when you paste a link on Facebook, the snippet will show the title of the page.
It's very important to give each page a unique title. Enter the text you would like to display on the search engine results page (SERP). The title has to provide an accurate and informative description of the page's content. Use the main target keywords in your title.
Tip: Do not add any special characters (including /, | and &) to the title, because some search engines can truncate the text following the special character.
Adding SEO-friendly page description
Enter the text that provides a brief summary of your page. The length of the description should be between 50–160 characters. Add your keywords in a natural way and create a compelling meta description to encourage your potential visitor to click on/onto. Each page should have its own unique meta description.
Tip: remove all non-alphanumeric characters, including quotation marks, from your meta descriptions.
Adding meta keywords for SEO
also known as meta tags. These words give search engines additional information about their sites. While not influencing your page's position in SERP, meta keywords support the title and description importance with the right keywords. Use 5-7 keywords in this area. Simply press comma to enter the keyword and move on to the next one:
Tip: avoid spamming or abusing the meta tags field because hundreds of meta keywords will not help you rank higher on SERP.
Once you are done adding title, description, and keywords, click Submit to confirm changes.
Your optimized page title will appear in the list of pages: