Choosing a domain name

Choosing a domain name is very important and should be considered carefully. A domain name that is reflective of your business will allow your website to rank higher in search engine results, which in turn allows it to be seen by even more people. Here are some things you should consider when choosing a domain name:

  1. Consider the length of the domain name you choose. Will people be able to remember it or easily type it in when searching for your website?

  2. Consider using your business name for your URL (domain name). However, if your business name is lengthy or complicated to spell, it may be better not to use your business name at all. Tip: A company that had this issue launched a website named after its most popular product and found that its customers were able to remember that domain name easily. This resulted in better sales and higher search engine rankings because more customers were searching for the product rather than the company.

  3. If your business name has been taken by another website consider part of your business name plus a general keyword that describes what you offer.
  4. A domain name is easier to remember if it is under twenty characters. Also, remove any that might have negative meanings. If you have several words write them without spaces to check that your domain name would not be potentially offensive.

  5. Consider using a general keyword plus another word tacked onto the end.

  6. Consider very carefully the use of multiple hyphens in a domain name and avoid if possible. Hyphenating keywords in a domain name such as travel-south-america-easy-free.com does not promote credibility, appears spam-like and is difficult to type.

  7. Once you find a domain name that's available, make sure you Google it before buying it. You want to check that no one else is using a similar name for something spammy or offensive. 
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