According to the Baymard Institute research, about 70% of online customers add products to their cart but leave without buying anything. You can stop losing this revenue by using the Abandoned cart recovery feature.
Note: Recent statistics show that merchants who send abandoned cart recovery emails, return over 20% of customers who have added products to cart but did not complete the checkout. For example, 500 customers came to your store, 100 of them have added products to cart, but only 10 have placed orders. The Online Store sends automatic cart recovery emails to the rest of the 90 customers, and if 20% of them return to the store and place orders, you can get 18 more orders.
You can enable automatic recovery emails and literally do nothing else to get more sales. Abandoned cart recovery is a tool used by all successful online stores.
Tip: To make the recovery emails work even better, add a discount coupon to the message.
Viewing abandoned carts
Abandoned carts are automatically tracked by the Online Store and listed in Control Panel > My sales > Abandoned Carts.
Each incomplete order contains the customer’s contact details provided on checkout and shows which shipping and payment options were chosen, as well as what items were added to the bag.
Sending cart recovery emails
You have two options to send cart recovery emails: manually or automatically.
Sending cart recovery emails automatically
Recovery emails that run automatically are a simple but powerful tactic that can effortlessly increase your sales. Once you turn them on, your visitors will get reminders that there are products they are interested in, so more customers will complete their purchases.
To enable automatic recovery emails, go to Control Panel > My sales > Abandoned carts, scroll down to the next menu, and switch the toggle to Enabled.
After the automatic recovery emails are enabled for the first time, the Online Store will send a reminder email to all potential customers who abandoned their carts during the last 14 days.
From now on the Online Store will send the recovery email for each abandoned cart 2 hours after it has appeared in the Control Panel. When the email has been sent, you will see a notice about it in the abandoned cart details.
Sending recovery emails manually
You can encourage a customer to complete their purchase by sending an email, with a link to their abandoned cart, so that they can quickly and easily complete their checkout.
Here’s how you can do this.
- Go to Online Store > My sales > Abandoned carts, find the order that you want to recover and click Send email.
- In the next window, review the email contents and edit the message according to your preferences.
Here’s how the recovery email looks like. It includes the main product image, product name, price, and information about the stock. This way, your potential customers can click Product Details and re-visit the product details page. If they click Complete Your Order in the reminder email, they will be taken to the shopping cart in your store and will be able to complete the purchase.
- Once you are done customizing the email, click the blue Send Email button.
Changing the recovery email template
If you want to completely change the email template you can click the blue link to edit the template.
Alternatively, you can change the Abandoned Cart Recovery template by going to the Control Panel > Settings > Mail.