One of the most reliable and effective ways of turning a visitor into a client is by providing a detailed, yet straight-to-the-point About Us page. It is essential to have a page that tells about yourself and your work. With today's ever-developing digital communication connections, clients need to find out who you are even without speaking to you.
You can turn any page of your website into an About Us page by adding an About block from the Block Library.
These blocks come in a variety of designs that include:
- A shorter or a longer description
- A video
- Social media links
Alternatively, you can create a new page and choose the About us template. Learn more about creating a page from a template.
The About Us page presents a detailed story about your business. However, the success of your About Us page depends on the way you are telling the story. You should show passion and enthusiasm, and narrate a personal story via your content. If you have a personal tone in front of your visitors, then it will make things more engaging.
Here are the top few questions you should be asking yourself when writing an About Us page:
1. What purpose does my business serve?
2. What niche is my business in?
3. Why did the business get started?
4. When did the business get started?
5. How many people work for my business?
6. What differentiates you from the competition?
7. What are your core values and or mission statement?
8. What experience do you and/or the business have?
The About Us page is a great place to display company history. This adds value and builds trust as it supports the brand. It is also used to support your home page messaging. This carries a lot of credibility and will drive conversions when users begin to better understand your business.
To make your page more engaging, you can give your visitors a peek into the backstage area and set up a personal connection with them. You can showcase your business in action, for example, an employee working at a desk, a craftsman in a workshop, or a yoga instructor in the studio. If your visitors find your page interesting, then they will surely want to know more about you.
Your About block will come complete with niche-specific demo images suited for your industry but you can easily replace them with your own imagery.
Compelling Call to Action
A Call to Action (CTA) button is an integral part of any business website. This button turns your visitors into customers. You are About Us page also holds the power to impress your visitors. You can make sure your visitors can access your products or services directly from this page using the CTA button.
You can customize how many buttons you want to show on the page in the block settings. You can show one or two buttons. Once you have decided on the number of buttons, you can customize their links so they lead to the desired pages.
Use these tips above to craft a really great About Me page and keep in mind that you need to project professionalism, personality, and influence.