Crafting a readable, compelling description using important keywords can improve the click-through rate for your webpage. The meta description tag becomes the advertising text for your site.
This way, an informative and engaging meta description draws traffic to your website from the search engine results page.
It’s no wonder that meta description is a very visible and important part of search marketing. Here's how you can customize your meta description in your Page settings, in just a few clicks.
Where to add the meta description
You can add the meta description in Page settings. Here’s how to find it:
- Navigate to the Website menu.
- Click on Pages... link.
- From the list of your website pages, choose the one you plan to edit and click on the Gear icon to open Page Settings.
- When you click on the Gear icon, a new window opens up. Here you can edit the Page description the way it will be seen in search results:
How to write a good meta description
When writing meta descriptions, try to keep it around 150 characters because Google usually truncates snippets that are longer than 160 characters.
Search engines are more likely to show the meta description in search results, more often, when the searched-for phrase is within the description. So you need to think about the content of the page and summarize it in the copy.
Include your most important keywords and key phrases, but keep it sounding natural, without keyword stuffing. If the search keyword matches a part of the text in the meta description, the search engine will be more inclined to use it and highlight it in the search results. This will make the link to your site even more inviting.
Even though your meta description is only 1-2 sentences long, it's worth including calls to action and invitations like Learn more, Get it now, Try for free.
Make sure to create unique, compelling, engaging meta descriptions, and with time, you will enjoy more traffic from search engines.