Adding your keywords to the page improves the visibility of your content in search engines. Here's how you can customize keywords in your Page settings.
1. Navigate to the main menu.
2. Click on the Pages... link.
3. From the list of your website pages, choose the one you plan to edit and click on the gear icon to open Page Settings.
4. A new window opens up. Here you can edit the Meta keywords.
Keywords are important because they help search engine bots understand your content better so you can rank higher for those keywords.