Yola Gold subscription includes an exclusive SEO product designed to help you optimize your business website and become more visible online.
Traffic Builder offers a detailed keyword breakdown that provides the current traffic volume for each of your keywords, letting you know which terms are being searched for frequently and which ones are hardly used.
Adding keywords
Keywords help track your search engine ranking and optimize your site. You can start with two main keywords and then add more of them or edit the list. Use key phrases your customers might enter into search engines.
Note: To effectively track and optimize traffic using the Traffic Builder tool, make sure to add the keywords you want to monitor directly on your website. Without relevant keywords on your site, Traffic Builder won't be able to track performance or suggest improvements. This step is crucial for ensuring accurate data collection and actionable insights.
To start adding relevant keywords, follow these steps:
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In the My Yola dashboard, hover over Site Traffic and then choose Trafic Builder from the dropdown list.
- If you have more than one site, pick the site from the dropdown menu on the right. You will add keywords for each of them separately.
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Click the Enter Keywords button.
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In the Set Up Your Search Keywords window, fill in the required fields about your business and add two keywords or phrases.
- Click Save.
Now you can track your keywords’ monthly searches in Google. When you figure out which keywords perform better, you can use them on your website more often to attract more relevant traffic.
Note: It takes up to 7 days to get first-time ranking information for your keywords.
Editing and deleting keywords
You can edit your data in Traffic Builder. Click the Edit Keywords button to access the Edit Your Search Keywords window. Here you can edit your Business Name and City, as well as add and delete keywords.
Here’s how to delete your keywords:
- Go to the Traffic Builder and click the Edit Keywords button.
- In the Edit Your Search Keywords window, click the minus icon near the keyword to delete it.
- Click Save.
You can also add new keywords while editing your data in the Edit Your Search Keywords window.
Here’s the video of the editing process.
Adding more keywords
To add more keywords, go to the Add Additional Keywords section, type in a word or a phrase you want to track, and click Add Keywords.
You can also untick the Append city checkbox if you don’t want to add it to the keyword. However, we recommend you keep it ticked so that you get relevant traffic results for your location. If you don’t have a specific location and you are an internet-based business, you can tick the Internet only business checkbox to make the location option disappear.
How to choose keywords
Choosing the best keywords and keyword phrases is one of the crucial steps in successful search engine optimization. Here are three key tips on picking the right keywords for your website:
- Think as your audience thinks when they search for products or services. There’s no point in targeting keywords that people don’t search for.
- Make it relevant to your business. For example, targeting an audience that is searching for “low cost” or “best deal” products if you are in the luxury segment won’t bring you any good traffic because this audience may not be able to afford your product.
- Ensure you can create content that aligns with search intent. Usually, searchers want to buy, learn, or find something specific. When choosing keywords to pursue, only choose keywords where you can produce content that matches search intent. Google won’t rank the content searchers aren’t looking for.
Best practices for effectively adding keywords to your site
Place keywords in your page titles
The page title is one of the most important places to include your target keywords. It helps search engines understand the main focus of your page. Make sure your keywords are naturally integrated into the title without overstuffing. Keep the title concise, ideally under 60 characters, and relevant to the page content.
Use keywords in meta descriptions
Though meta descriptions are not a direct ranking factor, they influence click-through rates (CTR). Include your primary keyword in the meta description to grab attention when your site appears in search results. Craft the description to encourage users to click, making it clear and relevant to their search query.
Include keywords in header tags (H1, H2, H3)
Headers not only organize content for better readability but also signal the structure and importance of information to search engines. Place your main keyword in the H1 tag (usually the title of the page), and use secondary keywords in H2 or H3 tags to provide context and variety. This enhances SEO and improves content readability.
Incorporate keywords naturally in the body content
Place your keywords naturally within the content itself, focusing on creating value for the reader. Avoid keyword stuffing—use synonyms, related terms, and variations of your keywords to maintain a natural flow. Aim to use the main keyword early in the content and periodically throughout the text without overdoing it.
Optimize alt text for images
Images are an opportunity to include keywords through alt text. This text not only helps with accessibility but also offers search engines more information about the content on your page. Make sure the alt text is descriptive and includes relevant keywords related to the image and page topic.